“I am confident that my wide range of skills would make a major contribution as a part of your team.” - Yana.
ContactMY SKILS
Place where the highest marketing standards meet technology.
TECHNICAL SKILLS
Deep understanding of Object Oriented design and development,
User Interface and User Experience programming
and Software Architecture.
Web programming: JavaScript, HTML, CSS, WordPress, Drupal, OOCSS
Programming languages: Java, C++, PHP
Video: Adobe Premiere, After Effects
Databases: MySQL, Access, MS SQL
Sales, analytics tools: SalesForce, Microsoft OneNote
Project Management: Microsoft Project, Eclipse PPM software, JIRA
Graphics: Adobe After Effects, Illustrator, InDesign, Photoshop
Other: Git, Continuous Integration
Agile methodologies, SCRUM.
Languages
I speak English Russian and Spanish
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Increase in sales
Managed a 12 staff team
Increased ARPU by 500%
Demand of products
CAREER HISTORY
Digital Marketing and Developer (UX, UI, Frontend, Backend, Graphic Design)
Spain
Date
Present - 2016
Place
Freelance
Product management of strategic, innovative and digital transformation initiatives for different companies around the world: United Kingdom, Russia, Ukraine, Central Asian countries, Italy and Spain.
Due to traditional and advanced knowledge of marketing and advertising I make the products and services visible, desirable and profitable. Thanks to technological skills I transform customers ' products and services. I create digital platforms, websites and digital experiences. Development includes UX user experience, UI user interface, Frontend, Backend, SEO and Graphic Design. Entire approach oriented on minimizing costs and maximizing profitability.
In 15 years of work experience I helped more than 30 companies and franchises increase their sales and fame. My current clients are real estate agency, import and export company, publishing company, chain of hair salons, chain of primary and secondary schools.
Technical skills: SalesForce, JavaScript, HTML5, CSS3, PHP5, MYSQL, Git, Photoshop, Illustrator
Digital Marketing and Developer
London, United Kingdom
Date
2016 - September 2014
Place
New Adage
Frontend, UX, UI, & backend development
Developed 3 independent projects.Built advertising platform for a large business.
Set up tools for designing and publishing advertising campaigns online, set up mechanisms to
track visitors’ statistics and campaign results, automated process of maintaining large number of
website's readers and charging clients for click ads. This allowed to automate and simplify the
entire advertising cycle.
Developed website with the database access for the investment company.
Integrated login and registration areas, created and connected database. This made possible for investors,
after providing set of data gain private access to the website's hidden areas. If the information
during registration process didn't match the fields in the database, then people could only see
website’s public area
Created a showcase website for a chain of hairdressing salons. After developing technical functionality, designed user experience, applied SEO techniques, which allowed to create modern web, improved company visibility in search engines and increased loading speed. In the result number of customers doubled.
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Advertising Strategy
Liaised with business owners to determine the range of goods or
services to be advertised and sold. Used programmatics and direct buying methods,
initiated campaigns including display advertising
(content, behavioural, social media, SEO) and search engine marketing.
Product Management
Investigated problematic areas affecting clients' businesses. Researched competitors and award-winning campaigns in clients' industry, created strategies to promote and deliver relevant products.
Run projects in-house (including road maps, UX, graphics and advertising).
Technical skills:SalesForce, JavaScript, HTML5, CSS3, PHP5, MYSQL, Git, JIRA, Photoshop, Illustrator
Senior Web Developer
London, United Kingdom
Date
November 2012 – August 2014
Place
Sanrizz Studios
[for a business development company, photographic studio, an international charitable foundation and half a dozen companies in the hairdressing industry.]
Developed and re-designed websites from scratch with added functionality, using HTML5, CSS3, JavaScript, PHP5 and WordPress. Set up platforms for updates and media use and integrated social media, which brought efficiency to the head office team (120 employees).
Created and implemented strategies for further business growth, including improving websites visual appearance together with functional enhancements that drove 86% increase in demand and a 39% increase in sales.
Sales
Staff recruitment
Venue hire
Project Management and Leadership
Delivered projects on time and on budget, notably by researching delivery risks and creating mitigation plans. Estimated costs, obtained approval and set up CRM, booking and automated sales flow systems. Reduced time and raised efficiency of booking and sales three-fold.
Managed a new 12 staff team. Pro-actively improved communications with management that increased staff happiness and overall team performance.
Increase in demand of services and products
Increase in sales
Technical skills: JavaScript, WordPress, HTML5, CSS3, MySQL5, PHP5, Illustrator, Photoshop, InDesign
Frontend y Backend Developer
London, UK
Date
September – November 2012
Place
Alternative Hair Charitable Foundation (International show) & Sanrizz
I redesigned the web pages and migrated them to the WordPress platform, which improved the efficiency of the head office team (120 employees) through self-service and well-structured content. By researching competitors ' work, I added functionality and user-friendly experience. Provided support and maintenance.
Advertising Strategic Planner Placement
London, UK
Date
May – August 2012
Place
AMV BBDO, Mother, BBH, Leo Burnett, RAPP, DARE Digital
Developed and devised campaigns for live briefs.
Worked closely with senior planners and creatives, gaining valuable experience in strategic planning
and media planning. Obtained skills in strategy development, behavioural economics, mathematical
planning tools, marketing tricks and acting skills.
Accounts:
BBH. Client: Robinsons
Mother. Client: Castello Cheese
AMV BBDO. Client: Think! (Do not text and drive)
Leo Burnett. Client: Think! (Drink driving)
RAPP. Client: Rimmel London
DARE Digital. Client: Clean and Clear
1C (C++/MySQL) Developer
BISHKEK, KYRGYZSTAN
Date
January – November 2009
Place
Apex
I developed new software modules and debugged/updated existing ones to automate the processing of receipts and expense documents. By this I simplified the processes of placing orders, shipping products and returning merchandise.
Technical skills: C++, MySQL, Oracle, business software suite, accounting, inventory management.
EDUCATION AND QUALIFICATIONS
Yana's experience, education and interests cover
both information technology
and advertising realms.
"I create solutions that engage & inspire"
(Master Degree)
Master of Arts: Advertising
Bucks New University, High Wycombe,
Buckinghamshire, UK
January – December 2010
Strategic thinking and creative planning.
Thesis:How people react to shock and offensive advertising both consciously and unconsciously.
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(5 year degree)
University Diploma: Software Engineering
Kyrgyz-Russian Slavic University,
Bishkek, Kyrgyzstan
September 2003 – June 2008
Java, C++, databases, functional and object oriented programming, HTML and web design, operating systems, parallel programming, physics, networks and telecommunications, mathematical analysis, statistics, microelectronics, project management.
University research summary
Diploma Thesis / Degree Work:
Software development to detect and recognize emotions conveyed through the voice”
, March 2008 – June 2008.
Research and analysis:
Researched psychological aspects of voice and physics of sound waves. Wrote the software
functional specification and hardware requirements. Selected tools and development environment.
Derived mathematical models and decision making methods. Wrote the corresponding algorithms
and defined the data structures.
Software development:
Developed a player for recording and playing wav-files. Created a spectrogram and constructed a sound
intensity-time graph. Wrote the code to analyse and output the emotional levels of voice data.
Technical skills: Borland C++ Builder 6.0 (coding); Rational Rose Enterprise Edition (software development environment).
