to product growth and
Multiple skills allow Yana to find optimal solutions
for product growth.
in Internet Technologies
Deep understanding of Object Oriented design and development.
in Advertisement Development
Strong research and analytics skills together with technical knowledge.
English, Spanish, Russian
English (bilingual), Russian (bilingual),
Minimizing costs and maximizing profitability.
Increase in sales
7-fold reduction in no-shows
Increased ARPU by 500%
Demand of products
Present - 2016
- Product management of strategic, innovative and digital transformation initiatives for different businesses across the world: UK, Russia, Ukraine, countries of Central Asia, Italy and Spain.
- Define the product vision and roadmap (strategy and action plan).
- Develop strategic growth opportunities.
- Coordination, definition and development of the marketing strategy focused on brand recognition and increased loyalty.
- Management and automation of clients' product delivery throughout the country and abroad.
- In charge of customer's journey (end-to-end) and analysis of users' problems.
- Analyze releases results and monitor KPIs.
Skills: Product management, Strategy, Business Analysis,Roadmap planning, Digital Marketing, Online Advertising, Marketing Strategy, Account Management, Data analysis, Competitive analysis, Market research
I speak English Russian and Spanish
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Product Manager and Advertising Strategy
London, United Kingdom
2016 - September 2014
Strategy and Marketing Direction (for clients)
Used programmatics and direct buying methods,
initiated campaigns including display advertising
(content, behavioural, social media, SEO, email) and search engine marketing.
Build projects from consumer insights, through concept, testing and launch.
AB testing approach to validate hypotheses. Obtained both quantitative and qualitative user data to examine effectiveness of advertising campaigns. Revised campaign strategy in accordance with sales figures and customers' behaviour.
(continue reading after outline of 1 project ...)
Product Management (for clients)
Investigated problematic areas affecting clients' businesses. Researched competitors and award-winning campaigns in clients' industry, created strategies to promote and deliver relevant products.
Defined the product vision and roadmap (strategy and action plan).
Account Direction (building client base)
Pitched business, won a number of clients.
Delivered marketing and advertising strategies to forge long-lasting relationship with the clients. Implemented test advertising campaign and published free advertorials to show potential customer numbers and target markets.
Created a sustainable communication message that formed the basis of an 18 month campaign.
Skills: Business Development, Marketing Strategy, E-commerce, SEO, PPC, Business Planning, CRM, Agile Methodologies, SCRUM, User Interface, Web Development, Prodcut Management
London, United Kingdom
November 2012 – August 2014
- Changed promotional strategy which increased ARPU by 500%. Designed a new digital strategy, which led to a seven-fold reduction in no-shows.
- Responsible for developing the businesses in several areas: products, services, prices, branding, marketing materials, marketing solutions and brand awareness.
- Managed projects from discovery to completion including: scoping, budgeting, resource planning, risk assessments, sprint planning, managing backlogs, development overview.
- Developed three-year business plan and prepared comprehensive business reports, presenting these to the board. Examined and analysed revenue, sales and advised on business plans.
Changed marketing strategy, optimising the budget by concentrating on specific market segments and therefore additionally improving supplementary purchase rates. Set up, monitored and managed both e-mail and mobile marketing campaigns which resulted in additional sales and a vast reduction in no-shows.
Tracked and monitored visitors statistics. By implementing a new marketing strategy and appling SEO techniques enhanced website visits by 37–86%, sales by 34–39% and recruitment by 38–41%.
Examined and analysed risks and issues with products, services and sales plans, made adjustments promptly to maximise benefits and minimise losses, which increased overall sales and recruitment.
Created and implemented strategies for further business growth that drove 86% increase in demand and a 39% increase in sales.
Increase in demand of services and products
Increase in sales
Project Management and Leadership
Delivered projects on time and on budget, notably by researching delivery risks and creating mitigation plans. Estimated costs, obtained approval and set up CRM, booking and automated sales flow systems. Reduced time and raised efficiency of booking and sales three-fold.
Managed 12 staff team. Pro-actively improved communications with management that increased staff happiness and overall team performance.
Skills: Business Development, Business Planning, Risk Management, Project Management, Marketing Strategy, E-commerce, SEO, CRM, Agile Methodologies, User Interface, User Experience, Web Development, Prodcut Management
Deep understanding of Object Oriented design and development,
User Interface, User Experience
and Software Architecture.
Programming languages: Java, C++
Video: Adobe Premiere, After Effects
Sales, analytics tools: SalesForce, Microsoft OneNote
Project Management: Microsoft Project, Eclipse PPM software, JIRA
Graphics: Adobe After Effects, Illustrator, InDesign, Photoshop
September – November 2012
Alternative Hair Charitable Foundation (International show) & Sanrizz
- Prepared and coordinated of project proposals at both national and international level.
- Researched, revised and analysed marketing and advertising strategies, budget planning and revenue growth calculations.
- Maximised exposure of the services, news and photographic collections by improving UX and functionality to raise visual, PR and sales effectiveness.
Media Sales Assistant
May – August 2012
Kommersant UK (Russian business newspaper)
Responsible for media space sales both by phone and in person.
Created CRM database to increase efficiency of sales.
Brought several large clients to the largest Russian business newspaper.
Advertising Strategic Planner
May – August 2012
AMV BBDO, Mother, BBH, Leo Burnett, RAPP, DARE Digital
Developed and devised campaigns for live briefs.
Worked closely with senior planners and creatives, gaining valuable experience in strategic planning
and media planning. Obtained skills in strategy development, behavioural economics, mathematical
planning tools, marketing tricks and acting skills.
BBH. Client: Robinsons
Mother. Client: Castello Cheese
AMV BBDO. Client: Think! (Do not text and drive)
Leo Burnett. Client: Think! (Drink driving)
RAPP. Client: Rimmel London
DARE Digital. Client: Clean and Clear
EDUCATION AND QUALIFICATIONS
Yana's experience, education and interests cover
both information technology
and advertising realms.
"I create solutions that engage & inspire"
(5 year degree)
University Diploma: Software Engineering
Kyrgyz-Russian Slavic University,
September 2003 – June 2008
Java, C++, databases, functional and object oriented programming, HTML and web design, operating systems, parallel programming, physics, networks and telecommunications, mathematical analysis, statistics, microelectronics, project management.
University research summary
Diploma Thesis / Degree Work:
Software development to detect and recognize emotions conveyed through the voice”
, March 2008 – June 2008.
Research and analysis:
Researched psychological aspects of voice and physics of sound waves. Wrote the software functional specification and hardware requirements. Selected tools and development environment. Derived mathematical models and decision making methods. Wrote the corresponding algorithms and defined the data structures.
Developed a player for recording and playing wav-files. Created a spectrogram and constructed a sound intensity-time graph. Wrote the code to analyse and output the emotional levels of voice data.
Technical skills: Borland C++ Builder 6.0 (coding); Rational Rose Enterprise Edition (software development environment).
to product growth and
Time to talk.