Challenge

Raise awareness about Morio Hair and Beauty Studio.

Aim

Usually people reply I am fine, to “How are you?” question, meaning they feel ok. The aim is to give people alternative option to answer “I am super”. Make people to feel confident and happy.

Solution

Created various digital announcements. In a playful form people were choosing how do they feel today. Going through a little questioners, slightly changing current emotion, people arrived to the conclusion: “I feel ok about it”. That’s when personalized images were shown (before and after looks of Morio’s clients).
It is not a secret that confidence and happy state of mind of woman comes from her beautiful hair style.
You can change your current look, your current you, your current feeling from I feel ok to “I feel super, I am super”.