Changed promotional strategy which increased ARPU by 500%.
Created a new digital strategy, which led to a seven-fold reduction in no-shows.
A 74 - 78% increase of website visits with each digital campaign and maintenance of this level within a year. The recruitment increased by 10%. People who came for beauty photography became clients of mother company Sanrizz hairdressing salons.
New business, new project, new studio - to build everything:
brand, products, awareness and client database.
One of the promotions was:
Most of the girls would like to be that front cover magazine girl. Using situation that the studio is located in Sanrizz hairdressing academy who needs models constantly, I created series of digital competitions - 'Win a chance to be an international model'.