Project
11 11Photographic Studio in London
Project
- ClientSanrizz Studios
Studio in central London WC1 that specializes in
hairdressing and beauty photography, makeovers,
photoshoots for models and actors.
Result
Changed promotional strategy which increased ARPU by 500%.
Created a new digital strategy, which led to a seven-fold reduction in no-shows.
A 74 - 78% increase of website visits with each
digital campaign and maintenance of this level
within a year. The recruitment increased by 10%. People who came for beauty photography became clients
of mother company Sanrizz hairdressing salons.
Challenge
New business, new project, new studio - to build everything:
website, awareness, client database, brand.
Work
One of the promotions was:
Most of the girls would like to be that front cover magazine girl. Using situation that the studio is located
in Sanrizz hairdressing academy who needs models constantly, I created series of digital competitions -
'Win a chance to be an international model'.