Project
4 8
AcademySalons

Chain of haidressing Salons in UK and Italy

Project

  • ClientChain of hairdressing salons Sanrizz

  • 40 years of expertise in hair cutting and colour to create a perfect hair for a beautiful you.

    Sanrizz salons logo, New Adage's online marketing

    Result

    The academy courses attracted students, demo and presentation models: 24% and 39% respectively.
    The recruitment increased by 41%.
    Due to online marketing the space for hire became more popular and rentable. A wide online and offline interest to hair collections. A 21-37% increase of website visits maintained for 1,5 year.

Challenge

To improve brand image, drive public interest.

Strategy

Some hairdressing brands make their accent on hair styles or hair colour, another ones emphasize salon location. In Sanrizz Academy and Salons it is all about unique techniques: in colour, in cut, in washing hair procedures and massages and even in blow-dry. So I created "close up" design - a full size quality collection photographs. To underline these techniques.
The web was equipped with variety simple & rapid in use forms to help marketing and boost sales.
Traffic was brought from forums, online directories, social media, digital press. Ocasionally from paid advertising in press.

Prodcut Management Data analysis Online MarketingUX UIStrategy
Main page
Changed web design
Collection page

Digital Marketing.

A 21-37% increase of website visits maintained for 1,5 year.

Academy
Project
5 8
automative advertsclick ads

Advertising platform Advertising platform

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