Project
5 11Chain of haidressing Salons in UK and Italy
Project
- ClientChain of hairdressing salons Sanrizz
40 years of expertise in hair cutting and colour to create a perfect
hair for a beautiful you.
Result
The academy courses attracted students,
demo and presentation models: 24% and 39% respectively.
The recruitment increased by 41%.
Due to online marketing
the space for hire became more popular and rentable. A wide online and offline interest
to hair collections.
A 21-37% increase of website visits maintained for 1,5 year.
Challenge
To improve brand image, drive public interest.
Strategy
Some hairdressing brands make their accent on hair styles or
hair colour, another ones emphasize salon location. In Sanrizz Academy and Salons it is all about
unique techniques: in colour, in cut, in washing hair procedures and massages
and even in blow-dry. So I created "close up" design - a full size quality collection photographs.
To underline these techniques.
The web was equipped with variety simple & rapid in use forms to help marketing and boost sales.
Traffic was brought from forums, online directories, social media, digital press.
Ocasionally from paid advertising in press.
Digital Marketing.
A 21-37% increase of website visits maintained for 1,5 year.
